Յասմիկ Սայադեան2026-08-312026-08-312024Սայադեան, Յ., «Megerian Carpet ընկերութեան քայլերը՝ հայկական գորգի վերածնունդին ուղղութեամբ», «Հայկազեան հայագիտական հանդէս», 2024, 44/2, Պէյրութ, էջ 411-421https://haigrepository.haigazian.edu.lb/handle/123456789/1596The paper outlines the outstanding work the Megerian Carpet company has initiated in the Republic of Armenia. Originally from Chomaklu, the Megerians founded their company in 1917 in New York as an antique rug selling and repairing company. After the proclamation of independence of Armenia, the company established a branch in Armenia, with the intention of promoting the Armenian rug in the world market. In 2002 the company bought Haygorg, the old Soviet Armenian rug factory in Yerevan, and made it its Armenia headquarters. This step gave the company further impetus to restore old Armenian rug-weaving traditions like the usage of Armenian knots, the dying of the wool using natural materials including plants and other natural dyes, fixing the color of the dye on the wool, and matching the density of the knots to the number of knots in a square centimeter in ancient Armenian rugs. The company set up branches in different regions and towns of the Republic. These were to be further enlarged had there not been the Covid 19 setback and international market crises. Furthermore, the company produced copies of a number of renowned old Armenian rugs and designed and created new sets of Armenian rugs inspired by Armenian history. The company produced new versions of the oldest rug, the Pazyrik. The company toiled, strategized, promoted and marketed the Armenian rug on the world rug market with 21st century marketing methods, making it competitive and in demand. Moreover, the company has developed an extensive social outreach program, whereby it campaigns for philanthropic and humanitarian support from different circles of Armenian society as well as cultural centers through fundraisings and auctioning several of its new, original and unique rugs.