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Browsing BA Graduate Programs by Author "Baghboudarian, Jean Vasken"

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    The Effect of Service Quality and Ticket Pricing on Satisfaction and Behavioral Intention within the Lebanese Basketball League
    (2017) Baghboudarian, Jean Vasken
    This study aims to assess service quality and the game components in the Lebanese Basketball context and to examine the effects of service quality and ticket pricing on the satisfaction of the fans and their behavioral intention, which is whether to attend future games and to recommend the games to other or not. Quantitative research was used to undertake this study in the form of online survey posted on the official pages of the 10 Lebanese division 1 basketball teams, the results of which were used as statistical evidence to reach the relevant conclusions through theoretical and numerical analysis which support the methodology approach. The 401 responses gathered from the survey were coded into the statistical software SPSS 23 to obtain results that were later used to generate the relevant data that were analyzed to make decisions regarding the main problem of the study, and possible conclusions and perspectives that could be derived from these decisions. Several interesting results were obtained and observations were made about where the basketball industry is headed in the future. Ticket pricing, satisfaction with the services and the game components had significant effects on the fan's behavioral intention. Similarly, all the components of the game and the service environment, except the facility design, had significant effects on the fan's satisfaction. Game satisfaction played a mediating role between the components of the game characteristics and the behavioral intention, and between the service environment and the behavioral intention.