Browsing by Author "Sahaguian, Harout Atam"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Factors that Influence Online Shopping Intentions of Lebanese Consumers from a Trust and Technology Perspective
    (2012) Sahaguian, Harout Atam
    There are many factors that influence online shopping intentions of Lebanese consumers. The factors were tested from a trust and technology perspective. Perceived familiarity with the E-vendor, perceived trustworthiness and reputation of the E-vendor, perceived privacy and security protection were identified as trust factors that influence positively the intentions to shop online of Lebanese consumers. Perceived ease of use and perceived usefulness of the website were identified as technology factors that influence positively the intentions to shop online of Lebanese consumers. An empirical study was conducted in which the contributions of both perspectives were explored and reported. The survey was conducted with 240 Lebanese potential online shoppers. This study provided empirical evidence that the Lebanese consumers' trust in internet shopping is the result of specific factors. The 1st relates to the vendor's familiarity, the second to the vendor's reputation and trustworthiness and the third to the security and privacy provided by the website of the E-vendor. Also, the Lebanese consumers' acceptance of technology factors of online shopping is the result of the Ease of use of the website and its usefulness.