Browsing by Author "Seferian, Vicken Vartan"

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    Group Buying: The Extent to which Lebanese Businesses Are Successfully Capitalizing on Daily-deal Websites
    (2013) Seferian, Vicken Vartan
    Recently, group buying websites have been flooding the internet. The notion is simple- everyone wants to pay less and get more value out of their money spent and this is exactly what group buying websites provide: Special offers on goods and services. Typical offers include percentage discounts at participating restaurants, coupons for savings off a minimum purchase at retail stores, two-for-one coupons and other similar deals. However, it is not only consumers who benefit from such offers. Businesses benefit from being able to access new customers that they may not have reached by any other marketing tactic, and promote their business to a broader audience. The aim of the present study was to determine whether Lebanese companies engaging in group buying are following the right steps to run successful daily deals and to find out whether different business sectors experience different success rates in group buying. The analysis of data was made using statistical techniques such as factor analysis, independent samples T-test, one way ANOVA and regression analysis. The results revealed that Lebanese businesses are aware of some of the steps for running successful deals. Moreover, they revealed that some sectors are more successful than others in the group buying market.